PAID ADSPaid Advertising
Meta, Google PPC, and Local Service Ads built as a demand engine for home service contractors who want predictable leads and revenue they can track.
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Website Design
YOUR WEBSITE SHOULD BOOK JOBS
WHILE YOU SLEEP.
A site engineered to book serious buyers and filter everyone else out before they waste your time. Built for Google, designed for mobile, and optimized to convert.
2 Wks
Standard Launch Time
70%+
Mobile Search Traffic
94
Avg PageSpeed Score
100%
Client-Owned
The BasicsWHAT IS WEBSITE DESIGN
WHAT IS WEBSITE DESIGN
FOR CONTRACTORS?
A contractor website design isn't a digital business card. It's a sales machine that works while you're on a job site. Most home service websites fail because they were built to impress not to convert. They look fine on a desktop, load slowly on mobile, and give every visitor the same experience regardless of what they're looking for. A home service website built for performance is fundamentally different.
Over 70% of contractor searches happen on a phone. That means your roofing website design, HVAC site, or plumbing landing page needs to load fast, be easy to navigate with a thumb, and make it dead simple to call or request an estimate. Mobile-first isn't a design preference it's the difference between a lead and a bounce.
Beyond mobile, a properly built contractor site is structured for local SEO. The right page hierarchy, service-area pages, schema markup, and keyword architecture signal to Google exactly what you do and where you do it. That means organic traffic that compounds over time calls that don't cost you per click. A well-built home service website is the foundation every other marketing channel builds on.
Is This Right For You?WHEN TO HIRE A
WHEN TO HIRE A
WEBSITE AGENCY
Your current site isn't ranking on Google for any of your local service terms
Most of your traffic arrives on mobile but your site was built for desktop
You're sending paid ad traffic to a homepage instead of conversion-focused landing pages
You own nothing: your agency controls your site, domain, and accounts
Your website has not generated a single organic lead in the past six months
A competitor's site looks more credible than yours and you know it's costing you jobs
DIY / Generalist
No data
??
Unclear
Revenue attributed
??
Surge
34 leads
28 leads
25 leads
Revenue attributed
4.2x
We only take on contractors we believe we can actually help. If you're not quite ready, we'll tell you. If you are, we'll show you exactly what we'd build and what we'd expect it to cost per lead.
Let's Build Your SiteWhat's IncludedEVERYTHING IN YOUR
EVERYTHING IN YOUR
SURGE SITE
01
User Experience First
Designed to guide serious buyers to the estimate request and filter out price shoppers before they waste your time.
02
Built for Google
SEO-structured from the ground up. Page titles, schema markup, internal linking, and content hierarchy built to rank for your local keywords.
03
Mobile-First
Over 70% of contractor searches happen on mobile. Every layout, button, and form is built for a thumb not a mouse.
04
Growth-Minded
Your site grows with your business. Landing pages for new service areas, new job types, and ad campaigns added without starting over.
05
Fast Load Times
Speed is a ranking factor and a conversion factor. Sites that load in under 2 seconds book more jobs. We build for performance.
06
Conversion-Focused
Clear calls-to-action, trust signals, reviews, and estimate forms placed exactly where buyers are ready to act.
Ready to Grow
Your website should be
booking jobs 24/7.
A site built to convert serious buyers and filter everyone else out. No long-term contracts. No locked accounts. Yours to own from day one.
Why It MattersWHY WORK WITH A
WHY WORK WITH A
SPECIALIZED PARTNER?
We don't pretend to be trade experts. That's your job. What we are is a home service marketing agency that does nothing else. We're not running campaigns for restaurants, SaaS companies, and e-commerce stores on the side. 100% of what we build, every process we've refined, every piece of creative we've written it's all for contractors.
That focus means we know what it actually takes to make contractor paid ads work the seasonal patterns, the job types that convert, the trust signals homeowners need before they call. A generalist agency learns your industry on your dime. We already know it.
Point of Contact
Surge Agency
Dedicated growth partner one team, full ownership
Generalist Agency
Rotating account manager every 6-12 months
Freelancer
Direct but capacity-limited
Information Gathering
Surge Agency
Deep-dive onboarding + trade-specific research
Generalist Agency
Generic intake form, rarely trade-specific
Freelancer
Informal no structured process
Customization
Surge Agency
Every asset built from your voice, your jobs, your market
Generalist Agency
Templated sites your site looks like every other contractor's
Freelancer
Custom but narrow one piece, not a system
Maintenance
Surge Agency
Active optimization and proactive adjustments
Generalist Agency
Monthly reports reactive only
Freelancer
Inconsistent based on workload
Performance
Surge Agency
Revenue-tracked from site visit to booked job
Generalist Agency
Traffic and impressions revenue rarely mentioned
Freelancer
Limited reporting, no attribution
Industry Knowledge
Surge Agency
100% home service focus trades are all we do
Generalist Agency
Serves every industry no trade depth
Freelancer
Generalist learns your industry on your dime
| Criteria | Surge Agency | Generalist Agency | Freelancer |
|---|---|---|---|
| Point of Contact | Dedicated growth partner one team, full ownership | Rotating account manager every 6-12 months | Direct but capacity-limited |
| Information Gathering | Deep-dive onboarding + trade-specific research | Generic intake form, rarely trade-specific | Informal no structured process |
| Customization | Every asset built from your voice, your jobs, your market | Templated sites your site looks like every other contractor's | Custom but narrow one piece, not a system |
| Maintenance | Active optimization and proactive adjustments | Monthly reports reactive only | Inconsistent based on workload |
| Performance | Revenue-tracked from site visit to booked job | Traffic and impressions revenue rarely mentioned | Limited reporting, no attribution |
| Industry Knowledge | 100% home service focus trades are all we do | Serves every industry no trade depth | Generalist learns your industry on your dime |
How We Work
OUR PROCESS
01
DISCOVERY & STRATEGY
We learn your business, your ideal jobs, your market, and your competitors. We identify the pages, keywords, and offers that will drive the most revenue.
02
DESIGN & COPY
Every page designed and written for your brand, your voice, and your buyers not templated, not recycled.
03
DEVELOPMENT
Built fast, clean, and fully mobile-responsive. SEO architecture baked in from the start, not bolted on later.
04
LAUNCH
Your site goes live in your accounts, under your domain. You own it from day one.
05
OPTIMIZE
Post-launch conversion monitoring, speed checks, and content additions as your service area and job types grow.
01
DISCOVERY & STRATEGY
We learn your business, your ideal jobs, your market, and your competitors. We identify the pages, keywords, and offers that will drive the most revenue.
02
DESIGN & COPY
Every page designed and written for your brand, your voice, and your buyers not templated, not recycled.
03
DEVELOPMENT
Built fast, clean, and fully mobile-responsive. SEO architecture baked in from the start, not bolted on later.
04
LAUNCH
Your site goes live in your accounts, under your domain. You own it from day one.
05
OPTIMIZE
Post-launch conversion monitoring, speed checks, and content additions as your service area and job types grow.
The Full EngineEXPLORE THE REST
EXPLORE THE REST
OF THE ENGINE.
Common QuestionsQUESTIONS WE
QUESTIONS WE
ALWAYS GET ASKED
Get StartedMAKE SURE YOUR WEBSITE
MAKE SURE YOUR WEBSITE
HAS THE RIGHT FOCUS.
A site built to book serious buyers and filter everyone else out. Let's talk about which path is right for your business.
Book a Strategy CallFree · 15 minutes · No obligation
Stop chasing leads.
Own your pipeline.
Book a free 15-minute strategy call. No pitch deck, no presentation. We'll map out what the Surge Acquisition Engine looks like for your business, your market, and your revenue goals, and whether we're the right team to build it.
Book my strategy call →
You own everything we buildAudit credited toward your buildSan Diego, CA